We Made It: A Year in Review

As the year comes to a close, we can’t help but look back and marvel at everything we’ve been through together. It’s been a year of growth, challenges, and so many moments that filled our hearts with gratitude. Here’s our story of 2024, a year that tested us, inspired us, and brought us closer to our community—to you.

A Home of Our Own

This year, we moved into our very own building, a factory where we now proudly design and craft every product in our range. This isn’t just a milestone for us as a company; it’s a dream come true. Every corner of this space breathes creativity and purpose, from the machines humming with activity to the plants we’ve nurtured—more than 50 new ones, to be exact. This building isn’t just where we work; it’s where your dreams take shape.

Innovation in Motion

2024 saw the launch of several new products, with even more in the pipeline for 2025. Among them, a pink home pole, a flying pole, and a breathtaking Mandala Stage made from slightly scratched plates brought to life with advanced laser technology. We also developed new grip pads and even prototyped a cube that’s sure to turn heads next year. Of course, we continued to improve our beloved home and studio poles, because your safety and performance are always our top priority.

Our community is the heart of everything we do. This year, we shared 25 heartfelt blogs with you, sent over 80,000 newsletters, and engaged with countless messages, comments, and stories. We laughed and cried alongside you. Your victories became our victories; your struggles, our shared burden. Every time we connected, whether in person or online, you reminded us why we do what we do.

Moments of Joy and Celebration

There were moments of celebration, too. We signed with two incredible new ambassadors and deepened our relationships with the inspiring ones we already had. We sponsored over 50 events—from small gatherings to grand competitions—to support and grow our pole community worldwide. We cheered for our champions at the Olympics, and we equipped more than 60 new studios around the globe, knowing we’re helping dreams take flight.

We also cheered on Lara, Tamia, and Kamikazete who shined on Slovenia’s and Croatia’s talent shows, with Tamia taking the win and Lara and Kamikazete making it to the finals—together, they’ve transformed the perception of pole and aerial dance while giving back to the community in incredible ways.

We also found time for the little joys. Together, we drank over 1,600 cups of coffee, spotted 24 reindeer outside our building, and enjoyed countless cookies—an unofficial record. Our office now boasts four Christmas trees, each one glowing with the spirit of the season. We even had the pleasure of sharing dinner with our dear friends Mia, Ken, and Alisa, moments that strengthened our bonds and reminded us of the importance of connection.

Through Struggles and Triumphs

This year wasn’t without its challenges. Some days tested us, moments that brought us to tears, and struggles that seemed insurmountable. But we got through them because of you, our community. You are our purpose, our drive, and our reason to keep going.

We know this year was different for everyone. Some of you had the best year of your lives, achieving goals and living your dreams. To you, we raise a glass in celebration. Others faced immense challenges and needed every ounce of strength just to survive. To you, we bow our heads in deep respect and admiration.
Whether you soared or simply made it through, we see you. We honour you.

Our Promise to You

At the core of everything we do is care. We care deeply about your safety, your well-being, your body, mind, and soul. We care about your struggles and your triumphs. We care about every small moment in between. We are not just a brand; we are real people who believe in creating a space where you feel loved, supported, and accepted.

When you choose us, you’re not just choosing high-quality products. You’re choosing a team that genuinely cares about your journey. We fight for your success, celebrate your progress, and stand by you through it all. At the end of the day, we’re here to make sure you feel valued—because you are.

Looking Ahead

As we step into 2025, we carry with us the lessons, triumphs, and memories of this past year. We are more inspired than ever to innovate, support, and grow alongside you. Thank you for being part of this incredible journey. Thank you for trusting us, for believing in us, and for being the amazing community that you are.

Here’s to a new year filled with hope, joy, and love. Remember to fight for yourself and love yourself—because you deserve it. Together, we’ll make 2025 unforgettable.

With all our love.